KR

Consumer Products

FMCG Distribution

Procter & Gamble

A $66.8 billion (2018) American multinational P&G is the world’s largest consumer goods company. It is represented in Oman and also in parts of India by Khimji Ramdas. A partnership that is over 30 years old, the Khimji Ramdas wholesaling, retailing and distribution network has been able to steadily grow the market for P&G’s wide range of products that cover laundry, household cleaning, toiletries, personal grooming, beauty and healthcare, hygiene, etc.

Kellogg’s

Arguably the world’s most famous breakfast cereal brand, Kellogg’s has Khimji Ramdas as its sole distributor in Oman. Its state of the art logistics combined with strong customer business development resources takes the brand to a vast array of channels including modern trade, groceries, mini markets, petrol station stores, caterers, hotels and wholesalers. Khimji Ramdas is also one of the global distributors to jointly develop the Kellogg’s Distributor Engagement Transformation (DET) software for real-time data sharing.

Palmers

A product of the E.T. Browne Drug Company, Palmers is available in over 80 countries and is one of the leading skin cream and lotion brands in the world. In Oman, Khimji Ramdas is the exclusive distributor for the brand, ensuring its presence in hypermarkets, supermarkets, mini markets and self-service stores across the country.

Red Bull

The globally renowned energy drink, Red Bull created a whole new category in the beverage market after its launch in 1987. Available in 171 countries, with more than 62 billion cans consumed so far, Red Bull spreads its wings in Oman through its distribution partner, Khimji Ramdas. Since October 2015 the Khimji Ramdas distribution network has ensured that the product is available at all wholesale, retail and convenience stores as well as hotels, restaurants, cafeterias and juice shops.

Reynolds

A leading manufacturer of household products Reynolds Consumer Products offers a range that includes aluminium foil, parchment paper, cling wrap, oven bags, waste bags, disposable plates and cups, etc.

In 2020 Khimji Ramdas became the distributor for the company in Oman and aims to broaden its reach and market share through retail outlets as well as hospitality and catering industry orders.

Bel Groupe

Offering a range of branded processed cheese products, France’s Bel Groupe is a family owned company with its range available in 120 countries. Founded at roughly the same time as Khimji Ramdas the two companies have been in a partnership for over 20 years and the association has won Khimji Ramdas accolades for being ‘The Best Distributor in Middle East & North Africa Region’ with Bel products such as Regal Picon, Les Enfants, La Vache Qui Rit, Kiri, Babybel, Jibnet Abou Walad made available throughout Oman.

Beiersdorf Group

The manufacturer of well-known brands such as Nivea, Elastoplast, Eucerin, Labello, La Prairie, Tesa and Coppertone, Beiersdorf AG of Germany has a global revenue of $8 billion and employs over 20,000 people worldwide. Khimji Ramdas has been their distribution partner since September 2019 offering the multinational the advantage of a well-established and proven logistics, distribution and retail network.

Consumer Agencies

With a proven reputation and track-record in sales and distribution, Khimji Ramdas has been selected as the preferred agent and partner by a host of leading international and GCC brands. Covering both, food and other consumables the list of brands includes Mentos, Fruitella, ChupaChups, Smint, Big Babol, Alpenliebe, Foster Clark, Afia, Olite, Shams, Britannia, Tova Jams, Hero Jam, Tiara, Sunvita, Nutro, Dalda, Capilano Honey, Devon, Replaze, Virchuous, Majan Tissues, 3M Gulf Ltd, Royal Paper products , Cinthol, Trisa, Mesmerize, Jolen, YC, Godrej and Smart.

Commodities

Almost 150 years ago Khimji Ramdas began exporting quality Omani dates to markets around the world while importing good and commodities to Oman. Today, this business continues albeit on a much larger scale. Bulk commodities such as rice, sugar and milk powder are imported along with several brands such as Parachute haircare products, Pons olive oil, Del Monte canned products, Sunwhite rice, Tetley tea, Rasna instant drink, Paseo paper products, Khaburah culinary products, Priya pickles, paste & masalas, CBC coconut oil, Syren saffron, Tata tea, Amul, Kanan Devan tea, Al Siafa dates, EMI cakes, Vegeta soups and Beelicious honey.

Philip Morris (Marlboro)

Over the past 40+ years, Khimji Ramdas has successfully nurtured a robust association with Philip Morris International (PMI), the owner of cigarette brands such as Marlboro, Parliament, L&M and Chesterfield. Through extensive distribution and reach the brands enjoy over 54% of the market share in their category.

In association with Philip Morris, Khimji Ramdas also actively supports a number of local communities, charities and social ventures in the country.